It's not so black and white.
Even as a veteran beauty editor, I find product labels confusing. Since the FDA doesn't regulate the term "natural," shopping for clean beauty buys is one of the trickiest tasks. I partnered with New Beauty to produce and host this video on "How to Shop for Clean Beauty Buys" in hopes it'll help you cut through the clutter. Well, at least some of it! Check it out and let me know what you think.