because it's the 'it' shade!
Whether you like it or not, blue is yet again the shade of the season for Spring. So how exactly do you wear blue on your eyes? That's not the issue, as long as you stick with age appropriate guidelines. I broke down how to wear the hot shade in your 20's, 30's and older.
Go bold with a swipe of cobalt blue eyeliner above or below your eyes. You can control the intensity with the thickness of the line. To make it really stand out, keep the rest of your makeup neutral.
Try use a cream based teal shadow as an all over wash of pigment. For a more fashion forward look, keep reapplying and use several coats of black mascara.
Incorporate an earthy toned shadow shade into your smokey eye like navy. You can use two monochromatic shades, or simply blend one color into your tried and true complimentary colors.