I've always been fortunate enough to never had have to use Proactiv for acne, but began using some parts of the line a few weeks ago because my roommate (who has a gorgeous complexion) raves about it. Now, I can honestly say I like the Refining Mask and Oil Free Moisturizer with SPF 15. I recently learned that the line goes way beyond the three step system. I'm so used to seeing the commercials with Diddy, Jessica Simpson, Avril Lavigne, and now Katy Perry telling everyone to purchase the products that I never really payed attention. One celebrity endorsement after another I began to get jaded. Do I really think Diddy had acne and used a three-step-system? Come on.
Their new campaign caught my eye – Be proactiv. It showcases their A-list spokespeople in a new way. Instead of just endorsing the product, they encourage people to "Be Proactiv," which I feel is a much stronger, positive idea.
Now for an Exclusive BeautySweetSpot Giveaway!
Check out the new campaign below and let me know what you think. How are you Proactiv everyday?
One winner will be chosen at random on Friday, July 16th to win a full set of Proactiv products!