Today I was honored to partner with Mercedes Benz to take part in their Fashion Force campaign and ride around NYC for two hours in their branded 2010 CLS63 AMG Fashion Force car in search of fashionable New Yorkers who really stood out like the car (and trust me, it stood out).
The car resembled a decked out cop car and even had lights on top with words "Mercedes Benz Fashion Force" written along the side. It was quite a show. First, since it was 10am I head up to the Upper East Side thinking I should find some fashion savvy girls running around in front of Intermix and all of the stores near 79th Street. We parked the car and I found three people. One merchandiser for Intermix who lives in NYC, a fashion designer from Brazil and an producer from LA. All three women were in industries that required them to have a unique sense of fashion so it didn't surprise me that I was automatically drawn to them.
Next, we cruised down to Union Square and here, I met some characters. People flocked to the car for photos, but I was picky looking for that unique sense of fashion similar to the one of the Mercedes I was riding in. As you can see from the pics below, I found some fashionistas including a design student from Parsons, blogger (my friend) of AGlamSlam.com and super hot model who, his unique look speaks for itself!
*This partnership was sponsored.