Your skin isn't old. It's just tired. Did I catch your attention? That's the exact phrase that landed in my inbox a few weeks ago and of course, made me read the entire pitch. As a 30 year old woman, if my skin is just getting tired... then it better wake up, because this girl is still convinced she's not aging, yet! Turns out, Olay discovered that tired skin doesn't have the natural bioenergy levels needed to fully respond to anti-aging products fast enough to show visible results quickly. By giving skin back its energy, it will act up to ten years younger. Boom!
"By awakening the skin you give it the chance to become more receptive to anti-aging ingredients, so you will see these ingredients work faster – seeing results more quickly, explains Dr. Diane Berson, an Associate Professor of Dermatology at Weill Medical College of Cornell University. "When the skin is energized it acts and looks younger."
With the help of two new ingredients to help energize the skin, Olivem and Lys'lastine, Olay has upgraded its Regenerist line to include Skin Energizing Technology, including its Micro-Sculpting Cream and Micro-Sculpting Eye & Lash Duo, an eye cream and lash serum that does it all – helps to smooth out fine lines and wrinkles and thickens your lashes.
The new ingredients are both antioxidants that are known for their ability to penetrate the skin deeply. "When you combine these with peptides, which increase collagen production, and niacinamide a power anti-ager that restores the skin’s barriers, you get an unprecedented result: younger-acting skin, faster," Dr. Berson states.
Tired skin? I'll take that.
*This post is sponsored by Olay Regenerist, but all of my thoughts and actions are true.