One way I motivate myself to workout is to wear cute clothes to class, obvi. You with me? Last night I hosted the Athleta store opening party in the Flatiron area of NYC and couldn't have been more impressed with their new line, shopping experience and of course, the price points (it's Gap's fitness brand).
The store was pristine. White walls and directional spotlights hanging from the ceiling allowed the various collections – categorized by performance type and color – to take center stage. There's even a whole wall dedicated to leggings that range from $64-$98.
In the middle of the party, New York's finest fitness instructors from Equinox, Barre, SoulCycle and other coveted classes preformed in a fashion show debuting the new collection. Let's just say fitness fashion shows are a lot more fun than anything I've ever seen (picture jumps, squats and twirls down the runway). As an Athleta fan and fitness fanatic, it was such a fun event to be a part of. Check out the new store next time you're nearby or visit athleta.com to preview the collection.
Athleta is at 126 Fifth Ave. NYC
*This is a sponsored post, but all of my thoughts and actions are true.