Known for their eccentric approach to advertising, colorful basics that you can mix and match and their vertically integrated fashion line, American Apparel has expanded into the beauty world by introducing an 18-shade nail polish line.
“Like our clothing, the palette is intended for year-round use,” American Apparel Creative Director, Marsha Brady, told WWD.
American Apparel’s color palette is very universal, so it was only a matter of time until CEO, Dov Charney, decide to translate the style into the beauty world. Free from harsh chemicals such as dibutyl phthalate, toluene and formaldehyde, the polish line is inspired by some of the characteristics of what makes this LA based company stand out.
You can order a single color for $6.00 or a three pack for $15.00 online.